We’re not just advisors We’re former operatorsClario Marketing Group brings the acquisition to retention discipline built inside Amazon and McKinsey to mid-size retail and ecommerce clients.
OUR STORY
Why we started Clario
Josh Goff and Les Kruger spent their careers building customer growth systems at Amazon and advising organizations on customer value, loyalty, and retention. They saw the same problem repeatedly: acquisition and retention were managed as separate disciplines, even though the economics are inseparable.
Clario was created to close that gap. Clients work directly with experienced operators to identify the customers, channels, and retention opportunities that accelerate growth — without a team of junior consultants between the diagnosis and the decision.
THE PRACTITIONERS
You work with us, not a bench of analysts
Josh Goff
Founding Principal
Josh Goff is the former global head of Amazon Prime where he led product development, membership strategy, acquisition, and customer retention. He worked across markets and customer segments to grow one of the world’s largest membership businesses, developing strategies and operating models that connected customer value, acquisition, engagement, and retention at enormous scale.
Since leaving Amazon, Josh has held a mix of senior operating and consulting roles, helping high growth consumer businesses build stronger customer relationships, improve retention, and scale their teams and capabilities. At McKinsey & Company, he was a leader in the Customer Retention Practice, advising companies on how to improve retention and the economics of customer relationships.
At Clario, Josh works directly with clients to bring together the strategic perspective of a consultant and the firsthand experience of an operator. He helps companies identify opportunities across the customer lifecycle and translate them into practical strategies that improve engagement, drive retention, and create long-term customer value.
McKinsey & Co
Amazon Prime
Customer Retention
Les Kruger
Founding Principal
For more than a decade, Les Kruger helped build and scale Amazon’s digital marketing capabilities, ultimately leading the company’s worldwide digital marketing organization. In that role, Les was responsible for all marketing investments, marketing technology, data science, campaign management, and operations across a suite of digital marketing channels. Les was ultimately responsible for a budget totaling billions of dollars annually, powering programs that generated tens of billions in annual value for Amazon. Earlier in his career, Les built and led Amazon’s European marketing organization and held senior ecommerce leadership roles at AT&T Wireless.
Since leaving Amazon, Les has worked as an advisor and consultant to CEOs and executive teams at consumer, retail, and e-commerce companies. His work has focused on growth strategy, customer acquisition, marketing optimization, and operating models. Across these engagements, he has helped companies identify opportunities for growth, improve the effectiveness of their marketing investments, and build the capabilities and organizations needed to execute.
At Clario, Les works directly with clients to translate that experience into practical strategies that improve marketing effectiveness, accelerate growth, and build marketing engines capable of sustaining that growth.
Amazon
Digital Marketing
Customer Acquisition
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