Amazon didn't get luckyIt's a system
Delivered by the executives who led Amazon Prime and ran Amazon's global digital marketing organization, the Amazon Masterclass decodes the operating principles behind Amazon's rise. You'll leave with a clear view of how Amazon thinks, decides, and wins — and what it could mean for your business.
HALF DAY PRESENTATION & BREAKOUT
Understand Amazon’s DNA. Apply The Lessons.
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How Disruption Happens
How digital disruption occurs, and why incumbents across industries recognize the danger too late.
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The Amazon Teardown
The principles, mechanisms, and frameworks behind Amazon’s ongoing success, including how Amazon makes decisions "from the customer backwards."
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Implications for You
Breakout sessions to provoke your team’s thinking on how to apply lessons from Amazon to your business.
WHATS INCLUDED
A half day of deep thinking and inspiration
Digital Disruption, Decoded
Use famous case studies to understand how disruptions occur and how severe they can be. Learn to recognize warning signs before they become emergencies.
The Frameworks Behind the Growth
From the infamous memos executives prepare for meetings, to the way Amazon evaluates people and manages innovation at massive scale, compare and contrast to your business and walk away with ideas to apply the lessons.
Amazon's Background & Performance
Understand Amazon's history and performance at a level most executives never see.
Implications for Your Business
Walk away with ideas for your business and while Amazon’s DNA isn’t right for everyone there are lessons you can explore and apply.
WHY IT WORKS
Using discussion and case studies, Josh and Les—two experienced Amazon leaders—give your team a deep understanding of the principles, structured frameworks, and repeatable mechanisms Amazon uses to acquire and retain customers. Breakout sessions then explore how these approaches can be applied to your business. By the end of the session, your executive team has a shared, fact based understanding of what Amazon actually does differently—and a practical framework for applying that same thinking to your business.
THE PRACTITIONERS
You work with us, not a bench of analysts
Josh Goff
Founding Principal
Josh Goff led Amazon Prime globally, responsible for membership strategy, acquisition and retention while also leading Prime product management. Previously, Josh was a leader in McKinsey & Company's Customer Retention Practice, serving clients across industries and geographies, helping them design and build their customer loyalty programs.
McKinsey & Co
Amazon Prime
Customer Retention
Les Kruger
Founding Principal
Les Kruger ran Amazon's worldwide digital marketing organization, responsible for global marketing programs generating tens of billions in annual revenue and managing billions in marketing investment. In this role, Les was responsible for marketing strategy, technology, analytics, campaign management and marketing operations
Amazon
Digital Marketing
Customer Acquisition
Ready to get started?
Start with a free 30-minute scoping call — no obligation.