Managing costs is great

Accelerating growth is better

Led by the executive who ran Amazon’s worldwide digital marketing organization, this six-week engagement assesses your marketing engine end to end—from investment strategy and channel performance to organization and execution—and delivers a prioritized roadmap to accelerate growth.

Start with a 30 minute discussion

6 WEEK ENGAGEMENT

A deep dive into your customer acquisition engine

  • Customer Acquisition Baseline

    Assess investment strategy, measurement, and attribution across every acquisition channel, aligned with long-term business objectives.

  • Benchmarking & Analysis

    Channel by channel acquisition cost and quality analysis, segmentation review, and a custom benchmark vs. Amazon and category leaders.

  • Roadmap

    A prioritized roadmap to improve marketing engine performance, including a 90 day action plan with specific next steps.

WHAT'S INCLUDED

Four levers to accelerate customer acquisition

Investment Strategy Review

Assess investment strategy, measurement, and attribution across every acquisition channel, aligned with long-term business objectives.

Channel Performance Assessment

Evaluate channel performance, execution, automation, experimentation, and optimization opportunities.

Customer Segmentation & Targeting

Identify opportunities to improve audience strategy, personalization, and marketing effectiveness.

Measurement & Insights Framework

Improve data analytics, attribution, reporting, and marketing insights to enable continuous performance improvement.

▲24%

Customer Acquisition Volume

CLIENT SUCCESS · SPECIALTY RETAIL

Improved Customer Acquisition Volume (CAV) by 24% for a $410M specialty retailer by focusing spend on the channels and programs that drove the largest volume of high-LTV customers at the most attractive ROAS and CAC.

THE PRACTITIONERS

You work with us, not a bench of analysts

Josh Goff

Founding Principal

Josh Goff led Amazon Prime globally, responsible for membership strategy, acquisition and retention while also leading Prime product management. Previously, Josh was a leader in McKinsey & Company's Customer Retention Practice, serving clients across industries and geographies, helping them design and build their customer loyalty programs.

McKinsey & Co

Amazon Prime

Customer Retention

Les Kruger

Founding Principal

Les Kruger ran Amazon's worldwide digital marketing organization, responsible for global marketing programs generating tens of billions in annual revenue and managing billions in marketing investment. In this role, Les was responsible for marketing strategy, technology, analytics, campaign management and marketing operations

Amazon

Digital Marketing

Customer Acquisition

Ready to get started?

Start with a free 30-minute scoping call — no obligation.

Start with a 30 minute discussion
Start with a 30 minute discussion